Given the importance of book marketing in today’s competitive bookselling marketplace, self-published authors must pick a publicist wisely. Each has unique strengths; some differences matter to you and your book. Being able to develop an excellent rapport with you and having strong media contacts are vital. They are the most noticeable attributes, but other factors […]
When first-time self-published authors plan their book marketing campaigns, a surprising number overlook their friends, family, and professional networks. The most potent form of book promotion is still word of mouth; you need to get people talking. People who know you will more readily lend a hand, and they are qualified to speak about you. […]
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Wise writers contribute articles to the media to promote their books. Given changes in the media today, book marketing programs are becoming more creative, and article writing is part of it. It’s one thing to ask the media to take time to cover your book – which adds to their workload. It’s another to produce […]
People need to know what a book is about to become interested in buying and reading it. It’s a simple fact of book marketing that endures through the years, and as a result, subtitles are essential. They do the heavy lifting in creating reader and media understanding of a book’s content, making titles more attention-getting […]
For most authors, publicity is the most effective form of book marketing and improves visibility. Finding a good publicist is one way to give your book a better chance of success. PR people with media relationships and long track records of success getting placements can create a campaign that supports your needs. Being clear about […]
eBooks have become a popular and accessible means for authors to share their expertise, ideas, and tales with a worldwide audience in today’s digital era. Writing and releasing an eBook is a significant achievement in and of itself, but it is only the beginning of your journey as an author. Effective advertising is critical to […]
Getting the most from media exposure that reaches a target audience is a cornerstone of successful book publicity programs. With audiences shrinking for some outlets, often prestigious ones, and growing for others, it takes repurposing and other techniques to succeed. Media companies that began as newspapers and TV networks have often become blended with significant […]