Wise writers contribute articles to the media to promote their books. Given changes in the media today, book marketing programs are becoming more creative, and article writing is part of it. It’s one thing to ask the media to take time to cover your book – which adds to their workload. It’s another to produce […]
People need to know what a book is about to become interested in buying and reading it. It’s a simple fact of book marketing that endures through the years, and as a result, subtitles are essential. They do the heavy lifting in creating reader and media understanding of a book’s content, making titles more attention-getting […]
Intro Are you a part of the construction industry and looking to boost your email marketing efforts? Look no further! In today’s digital world, email marketing has become an essential tool for businesses to connect with potential clients and promote their services. But with so many tools and strategies available, it can be overwhelming to […]
For most authors, publicity is the most effective form of book marketing and improves visibility. Finding a good publicist is one way to give your book a better chance of success. PR people with media relationships and long track records of success getting placements can create a campaign that supports your needs. Being clear about […]
In the dynamic world of marketing, success hinges on understanding and effectively leveraging various strategies and techniques. Among these, STP, which stands for Segmentation, Targeting, and Positioning, plays a pivotal role. In this comprehensive guide, we will delve into the depths of what STP in marketing is, its importance, and how it is applied in the real world.
In today’s fast-paced corporate world, offering excellent customer service is no longer an option; it is a requirement. As we approach 2023, several interesting trends are transforming the customer service environment, with the goal of elevating the customer experience to new heights. The Importance of Customer Service Customer service has evolved into an essential component […]
Getting the most from media exposure that reaches a target audience is a cornerstone of successful book publicity programs. With audiences shrinking for some outlets, often prestigious ones, and growing for others, it takes repurposing and other techniques to succeed. Media companies that began as newspapers and TV networks have often become blended with significant […]
In the rapidly changing landscape of digital marketing, technology is the driving force behind innovations that continue to reshape the way brands connect with their audiences.