What Makes Some Book Publicists Better?

Given the importance of book marketing in today’s competitive bookselling marketplace, self-published authors must pick a publicist wisely. Each has unique strengths; some differences matter to you and your book. Being able to develop an excellent rapport with you and having strong media contacts are vital. They are the most noticeable attributes, but other factors […]

The People You Know (Already) Can Promote Your Book

When first-time self-published authors plan their book marketing campaigns, a surprising number overlook their friends, family, and professional networks. The most potent form of book promotion is still word of mouth; you need to get people talking. People who know you will more readily lend a hand, and they are qualified to speak about you. […]

Publish Articles to Promote Your Book

Wise writers contribute articles to the media to promote their books. Given changes in the media today, book marketing programs are becoming more creative, and article writing is part of it. It’s one thing to ask the media to take time to cover your book – which adds to their workload. It’s another to produce […]

Power-Packed Subtitles Boost Nonfiction Books

People need to know what a book is about to become interested in buying and reading it. It’s a simple fact of book marketing that endures through the years, and as a result, subtitles are essential. They do the heavy lifting in creating reader and media understanding of a book’s content, making titles more attention-getting […]

5 Tools to Supercharge Your Construction Email Marketing

Intro Are you a part of the construction industry and looking to boost your email marketing efforts? Look no further! In today’s digital world, email marketing has become an essential tool for businesses to connect with potential clients and promote their services. But with so many tools and strategies available, it can be overwhelming to […]

Book Publicity Requires All of These

For most authors, publicity is the most effective form of book marketing and improves visibility. Finding a good publicist is one way to give your book a better chance of success. PR people with media relationships and long track records of success getting placements can create a campaign that supports your needs. Being clear about […]

What is STP in Marketing? A Comprehensive Guide to Segmentation, Targeting, and Positioning

In the dynamic world of marketing, success hinges on understanding and effectively leveraging various strategies and techniques. Among these, STP, which stands for Segmentation, Targeting, and Positioning, plays a pivotal role. In this comprehensive guide, we will delve into the depths of what STP in marketing is, its importance, and how it is applied in the real world.

Customer Support Trends 2023: What to Watch For

In today’s fast-paced corporate world, offering excellent customer service is no longer an option; it is a requirement. As we approach 2023, several interesting trends are transforming the customer service environment, with the goal of elevating the customer experience to new heights. The Importance of Customer Service Customer service has evolved into an essential component […]

Harness the Media’s Power to Promote Your Book

Getting the most from media exposure that reaches a target audience is a cornerstone of successful book publicity programs. With audiences shrinking for some outlets, often prestigious ones, and growing for others, it takes repurposing and other techniques to succeed. Media companies that began as newspapers and TV networks have often become blended with significant […]