Boost Visitor Engagement with Better Captions

Increasing visitor engagement is a priority for every business and institution in the visual arts world. Rebounding after the coronavirus pandemic when things moved online has been a challenge. One minor but important thing to do is improve museum and gallery labels (also known as exhibit captions) to make them more compelling and readable. Custom dry transfers, often used for wall text at marquee exhibits, also work for artwork captions. You can rub them onto cards or directly on the wall for a more elegant look. They are clear yet unobtrusive and never detract from the works of art.

Keeping the text of captions simple is a given for most museums and galleries, but you can consider wall text to add depth of information. It’s a given that when visitors become more engaged, their enthusiasm increases. It can spark a social media post with excellent promotion, including images that can be shared online. Such posts become virtual word-of-mouth advertising and are potent incentives for others to visit in person. If a caption or wall text increases people’s interest, it’s much less expensive and simpler than other marketing methods you may try. Upgraded captions also reflect well on your exhibition.

Art galleries are also stepping up their games and mounting shows that are museum-quality. As a result, gallerists are also looking for ways to boost visitor engagement and paying more attention to details like exhibit captions can figure in. People move quickly, and getting them to stop and become more engaged with a piece of art improves the chances of selling it. Some people would need to get a pair of glasses to read a tiny caption card clearly and might not take the time. If you use a dry transfer decal and place the caption on the wall, you’ll likely improve readability. Your visitors will appreciate it.

Custom dry transfers also work well on glass cases and sculpture pedestals so that you can have a consistent look with your upgraded captions. Finding a method that works as well on cases and pedestals as on walls is notable. The costs are also low; you can produce multiple captions on a single transfer sheet. If you’re considering more than one typeface or look and want to see it in place before deciding, it’s easy and inexpensive to design it two ways. The production turnaround time for custom decals is only one or two days. If you make some decisions down to the wire, they will be ready in time.

Business Name- Image Transfers

Address- 55 W Railroad Ave #11 Garnerville, NY 10923

Phone- (212)-928-7987